Dealer Room Information

Vendor Room 2019

The Space

Our vendor room will be located in a ~183,000 sq foot Exhibit Hall with over 350 10’x10′ booths from over 200 different vendors. They offer a variety of products catering to our anime fans and attendees with a wide variety of interests.

Merch Vendors

We have a wait list to get into the San Japan Dealer Room.

We also screen every waitlist entry that applies to research that the vendor will be a fit for our convention.

The current price of our regular vendor booths starts at $725 and up for a 10′ foot x 10′ foot space, which includes 1 8′ Table and 2 Chairs. Pipe and drape are not included.

The $725 booth rates are offered to non-corporate retail vendors only. If you are a corporate company looking to sell services, please check out our  Sponsorship page. This includes lead-generation and non-fandom companies.

San Japan 2023
San Japan 2023

Crafters & Artists

If you are a crafter or artist, click here for our Artist Alley Information. We primarily select vendors who offer retail products or have a retail setup.

We are not allowing certain items/vendors in the vendor room, including backdrop/green screen photographers, food/drink vendors, artists with fan art in their portfolios, live animals, CBD/hemp, pipes, tattoos, or henna artists. 

To address a frequently asked question, our most highly attended event took place in 2023 and drew a total of 24,047 unique attendees (with a turnstile count exceeding 60,000). Our event is the largest in San Antonio and South Texas, with a focus on anime and gaming that attracts fans from across Texas, the United States, and even Canada.

Food Vendors

Our contract with the city of San Antonio prohibits outside food and beverage vendors, including pre-packaged items, at the HBG Convention Center, our permanent location.

The RK Group, the exclusive caterer for the venue, does not allow outside vendors to sell food or drinks within the convention center. No exceptions can be made.

food-vendors

Dealer Waitlist Form

  • Please list the company you are representing.
  • Where are you located.
  • Link to where you sell your products or have information about your company/group.

    If you have none write in the field http://NONE.
  • Write in what kind of items you sell. Remember that we cater to demographics that are interested in Anime, Gaming, Japanese/Asian, Japanese Clothing Styles, and Cute/Nerdy merchandise in a retail setup. We are not accepting, backdrop / green screen photographers, basic services companies, CBD/Hemp/Pipes, fan artists with a portfolio of copyrighted artwork, live animals, phone accessories, henna artists, or tattoo artists in the vendor room.

    To emphasize, we do not accept Fan Artists. All Fan Artists must apply in our Artist Alley section. We will skip all Fan Artist applications sent in. Original artwork owned by the applicant will be looked at.



  • Read This Notice

    If this is your first time applying for San Japan you will be required to include photos of their setup and/or inventory. This is necessary to verify that products are within our guidelines and have legitimate products for sale. If you do not include photos and/or links to an online storefront to allow us to verify your company then you will not be offered a booth at San Japan at all period. We will not "take your word" as we've had one too many vendors lied their way to get in to turn out to sell bootlegs. We are very strict No-Bootleg Convention with a ZERO TOLERANCE - NO EXCUSES/BS bootleg policy and we will be in strict enforcement.

  • All applications must send over at least one photo for the application.
    Accepted file types: jpg, gif, png, tif, jpeg, webp, Max. file size: 50 MB.
  • If you'd like to send us another picture of your booth setup and/or inventory we will accept it.
    Accepted file types: jpg, gif, png, tif, jpeg, webp, Max. file size: 50 MB.
  • If you'd like to send one more picture of your booth setup and/or inventory we will accept it.
    Accepted file types: jpg, gif, png, tif, jpeg, webp, Max. file size: 50 MB.
  • What is the maximum number of booths would you consider in purchasing based on availability.
    Please enter a number less than or equal to 6.